Strategies to Sell Your Hotel Rooms. Comfort for your guests might be your goal as a hotel manager or operator. But it is useless if you cannot invite sufficient number of guests. You need to sell your hotel rooms with more ways than one.
Your worst nightmare would be to walk down your hotel and see all public areas void of people. Well guess what, it is not just your nightmare, but also your future guests. Nobody likes empty hotels. Guests would feel like there is something wrong with the hotel and feel very anxious living in it.
So you will need to develop selling strategies for your hotels that can increase your profitability. Let’s take a look at these 5 strategies:
- Online Booking Platform Strategy
- Group Sales Strategy
- Destination Marketing Strategy
- Event-Promotional Sales Strategy
- Activity Package Sales Strategy
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Online Booking Platform Sales Strategy
The most obvious strategy to sell your hotel rooms is of course to register it to online booking platform. Register your rooms to as many as platform possible, but be sure to have a full control over them. Invest a little bit to promote online, to get as much target audience as you can.
Group Sales Strategy
Yes, every hospitality people know that the easiest way to make your rooms full is to sell it to groups. It can be corporate groups, travelling groups or even family groups. That is the strategy used by hotels with MICE (Meeting, Incentive, Convention, and Exhibition) space.
You can sell rooms to participants in the events while making another profit from event organizing itself. One of the example in group sales strategy is hotels that offer rooms to government bureaucrats to organize meetings and events. Rooms are sometimes demanded for participants that have to travel to attend to the meeting. Corporate retreats are also new activities to be considered when you are selling rooms to corporates.
Travelling groups sales is also interesting. They are somewhat new target market in Indonesia because there are more and more Indonesians are interested in travelling compared to the last decade. This is especially true for regions promoted by the government as the new Bali.
Family groups sales is also a new trend as large family and friend groups are starting to travel together. Selling rooms to family needs a little bit creativity to capture, but the most effective way is by mouth-to-mouth promotion. One family happy with your hotel, they will talk about it and before you know it, other families will start to call for reservations.
Destination Marketing Strategy
A destination marketing strategy is a coordinated plan to promote the entire region. It requires working with a number of other sectors of tourism as well as perhaps, your competitors. But the idea is to promote the region and to expect the trickle-down effect to your room occupancy.
There are two reasons why in Indonesia this strategy would work effectively. One is because Indonesia is among the world’s best tourism destination. Two, because the government also support the development of tourism in multiple destinations. Indonesia is currently promoting 10 new Bali, i.e. Lombok Mandalika, Borobudur, Lake Toba, Tanjung Lesung (Banten), The Thousand Island (Jakarta), Tanjung Kelayang Beach (Bangka Belitung), Mount Bromo (East Java), Labuan Bajo (East Nusa Tenggara), Wakatobi (South Sulawesi) and Morotai Island (North Maluku). Is your hotel located in these areas? Try Destination Marketing Strategy to sell your rooms.
Event-Promotion Sales Strategy
Events such as Inacraft or Auto Show and most importantly international events attract huge visitors, often from faraway cities. Moments like these can be captured by hotels to increase their occupancy. Hotels can work together with the event organizer to promote the rooms. Remember, because they come from other cities or even other countries, they might ask the event organizer the recommendations for accommodation. So working together with the organizer is always the best tactic if you use this strategy to sell you rooms.
Activity Package Sales Strategy
To make the best profit of your hotel room sales, you should consider offering activity package. More and more people are more conscientious about becoming a citizen of the world. It means that they want to be involved in community where they live, not just as a tourist but to experience to be the people of the community. Consequently, they want to involve in local activities. So, if your hotel is offering them that unique experience, they might just choose your hotel rooms among all other in the area.
Activity package includes local sports such as flying kites, or lessons in cultural activities such as dances or playing local musical instrument, or involve in activities to restore the environment. Anything goes because there will always be market for it.
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